Tory, our marketing goddess told me she's recently learnt that mascara expires which basically means that she's been using out of date mascara more often than not!

She thought that "for some reason mascara is something that would last forever, never expire or go off. Lipstick on the other hand is something that always seemd like it would have an expiration date. Perhaps because of the possibility of ingestion... whatever the reason It always as though it must have an expiration date attached to it. but my recent mascara discovery made me realise that perhaps others didn’t know this about mascara or lipstick."

So we’ve answered this question as well as a few others like: what to look for when purchasing lipstick, application tricks from lll founder lou, and colour choice. And if there’s anything we’ve missed or any burning questions you have let us know! Get in touch with us here and we'll get back to you directly.

Does lipstick expire?

Most lipsticks have a shelf life of about 3 years after opening so if you have some old lipsticks in your makeup bag (that could even be vintage lipsticks your mum owned in the 60’s) it might be time to give them the flick.

Should you pick colours based on your skin tone?

This may be a contentious answer as many people believe that you should select lipstick, eyeshadow, and clothes around your skin tone. we disagree. Other than your foundation (idealy this should match your skin tone), we say wear what you like! Confidence is the only colour you need to pull off any outfit, and if you’re happy wearing it you’ll look good no matter what colour it is. If you love a lipstick colour, and more importantly love wearing it, and love the way it makes you feel, go for it!

What is the most important quality in a lipstick?

Should it be long lasting? should it be moisturizing? Should i be looking for a particular ingredient? We all want quality ingredients in everything we buy, especially when that product is going on our skin or lips. Which is why lou lou lips has been tried and tested, is made with quality ingredients... and a bit of TLC.

Generally speaking, a high quality lipstick should be somewhere between rigid and oily, and stiff but not crumbly. But mostly it comes down to finding a brand and product that you trust and like, if you don’t like it you won’t wear it.

Lou lou lips uses limnanthes alba seed oil and jojoba oil, both highly moisturising ingredients. jojoba oil is unique in that, unlike most other vegetable oils, it closely resembles sebum, a waxy substance produced by our skin glands, so it can act as a natural skin conditioner. Limnanthes alba has excellent moisturising properties which are very good for dry sensitive skin. this oil adheres easily to the skin and does not easily disintegrate, meaning that moisturizing benefits last for hours after application.

You can read more about the ingredients we use and how lou lou lips came to be here.

What’s the deal with lip liner?

If you’re buying a good quality lipstick than you shouldn’t need a lip liner for everyday use. You might want to invest in one for those time you want to look super fancy and polished but these days most quality products don’t bleed like they used to.

Is there a trick to applying lipstick?

When applying lipstick there is no exact rule, however if you feel that every time you try to apply lipstick it doesn’t turn out the way you want I would recommend starting from the cupids bow (that's the top centre of your lips) and trace around the lips using the point of your lipstick (think of the point of the lipstick as being there to guide you) and always remember to connect the outer edges of the top and bottom lip to ensure the lips look finished.

The most important thing to remember is to pick a lipstick that is good quality. Pick colours you want to wear and that feel good on! We love using lipstick everyday, dea dia is a personal favourite, and also to glam up any outfit – luna or aurora especially if you’re really looking for a bold statement.

Love Lou Lou and Tory xx